

Snappy name.ġ0:46: Lots more images of the new AirPods Max. That’s new.ġ0:45: Rau says she’s proud to announce… AirPods Max 2nd Generation. Then again… yes, a definite sighting of the new AirPods Max in pink. There’s a wide range of colors, but the first-gen Max models had plenty of color options. We’re seeing over-ear headphones, but they look closer to the Beats aesthetic–particularly this year’s Beats Studio Pro–than the original AirPods Max. Bosh!” It’s worth saying that the reviews of AirPods Max were by no means universally positive, with particular criticism of the physical design, although the audio quality is indeed excellent.ġ0:42: Whoosh! Product video. She says AirPods Max “deliver market-leading audio in an elegant package, and have proved popular around the world. Rau is moving on to Apple’s over-ear headphones. All of which will be fine if the price is right.ġ0:40: No word on the price just yet. Nor, of course, do they get active noise cancellation like the AirPods Pro.

You’ll just get double-tap to play, fast-forward, and so on. Nor do they get those headphones’ more sophisticated touch controls.

(It’s still heavier than all of the non-Ultra Apple Watches, of course.)ġ0:38: This all means that the AirPods SE do not get Spatial Audio or Adaptive EQ, like the 2021 AirPods. The chassis is lighter than that of its predecessor: it weighs just 58.3g, which means it’s dropped 3 grams.

#Apple keynote 2023 series
And this will be, the executive adds, “even bigger than the original Ultra’s screen, towering over other watch screens like the noble gorilla of the forest.” To be more specific, it’s a 51mm display.ġ0:20: There are some design changes to the Ultra Series 2, although the overall look is largely the same. It gets a microLED display, which means a brighter and sharper picture and should also lower power consumption. To be fair we expected this year to be a minor refresh, ahead of the more groundbreaking Apple Watch X launch in 2024.ġ0:15: Whoosh! Another CGI video, this time showing what looks like… yes, it’s the Apple Watch Ultra Series 2.ġ0:17: Williams is getting enthusiastic about the upgrades on the new Ultra. As nice as this is, it suggests there aren’t any more substantive upgrades to talk about. No word on macOS Sonoma’s release date.ġ0:14: We’re now seeing lush photography of the Series 9, which is available in a new pink color. That’s good news for iPad owners, who feared they might have to wait a bit longer, as happened last year. (Presumably, they spotted a few bugs, too, but he doesn’t draw attention to that.) Oh, and here’s the first announcement of the event: iOS 17, iPadOS 17, and watchOS 10 will all launch on Monday, September 18. He claims that Apple’s engineers were able to add numerous new features on the basis of user feedback.
#Apple keynote 2023 software
Cook says that since WWDC 2023, more people have taken part in Apple’s beta software program than ever before. I bet there won’t be One More Thing as well.ġ0:05: But before we get into the hardware, a few software updates. Even after a few years of these virtual events, the lack of audience whooping and cheering still strikes us as weird, like watching “Two And A Half Men” without the laugh track.) Cook wishes us a good morning, and says how lucky he is to work for Apple, “a company committed to leveraging technology innovations into positive life experiences through the synergy of magical products going forward.” He then reveals–bang, no messing–that this event will be about three product lines specifically: the iPhone, the AirPods, and the Apple Watch. (Note that this is all pre-recorded, as expected. The theme appears to be “Isn’t life great when you own expensive consumer electronics?”ġ0:03: The actor’s adventures end, and the video fades into Tim Cook standing in the green space in the middle of Apple Park. Various logistical puzzles and social encounters are lubricated by the assistance of his phone, headphones, and smartwatch. 10:01: Actual video starts playing! An actor in casual wear is wandering/wondering around an American city enjoying his Apple products.
